Facebook ads in Perth that sell.
A Perth brand's cost per sale
Ads run for sales and enquiries, not likes. For SENA Rituals, a Perth brand, three weeks of testing angles and audiences halved what each sale cost.
Perth, Meta ads
SENA Rituals, Perth.
A Perth brand selling sauna hats, robes and towels online. I took over ads that were set up wrong.
SENA RitualsPerth, Western Australia
Visit the live siteHalved
cost per sale
Ads were set up wrong. After 3 weeks of testing angles and audiences, cost per sale halved.
★★★★★
Cannot rate Chris highly enough - he has gone above and beyond in helping us grow SENA Rituals. Optimising our SEO, improving all aspects of our website and meta ads. Super responsive and understands our problems almost before we do! Takes initiative and makes our business run smoothly.
Right now, somewhere in Perth
Facebook ads in Perth that reach your buyers first.
Right now people in Perth who would buy what you sell are scrolling Facebook and Instagram. They aren't searching yet. Someone is about to give them a reason to.
That's either your ad or a competitor's. The one that's shown to the right people, with a reason to buy now, gets the sale.
Boosted posts rarely do that. Ads built to sell, tested until they do, usually can.
Meanwhile, in their feed
A Perth shopper, scrolling after work
- Your ad, aimed at buyers. They buy from you.
- A competitor's ad. They buy from them.
How I run it
Test, keep what sells, cut the rest.
For SENA I tested angles and audiences for three weeks, kept what sold and cut what didn't.
Perth is one city, so it's easy to over-show the same ads to the same people. I watch how often each person sees an ad and change the creative before it goes stale.
Likes don't pay the rent. Sales do.
I run the ads, not your page. No posting schedule, no social media management.
You own the ad account and everything in it.
What I build
Campaigns built to sell in Perth.
I set up the tracking so Meta knows what a sale or an enquiry is, build the campaigns around it, and test until the cost comes down.
- Tracking set up so every sale or enquiry is counted
- Campaigns aimed at sales or enquiries, never likes
- Angles and audiences tested side by side
- Creative refreshed before Perth audiences tire of it
- A plain summary of what each sale or enquiry cost
How it works
Track, test, keep the winners.
01
I check the tracking
If Meta can't see a sale, it can't find more buyers. That's fixed first.
02
I build the tests
Different angles and audiences, run side by side with a clear budget.
03
I keep what sells
Spend moves to what brings sales in. The rest is switched off.
04
I report the cost per sale
One number that matters, in plain words, every month.
Asked before you did.
Often built alongside
Asked before you did.
Ads were set up wrong. After 3 weeks of testing angles and audiences, cost per sale halved. That's SENA Rituals, a Perth brand.
Yes, or just the parts of Perth you serve. For a shop that ships nationally, Perth can be one audience among several.
No. I run the ads. Posting and page management aren't part of it.
Enough to test properly for a few weeks. I suggest a starting budget once I know what you sell and what a customer is worth to you.
Yes. Facebook and Instagram ads run from the same account, and I place them wherever they sell best.
What you get back
You stop boosting posts and hoping.
Find out what a sale should cost you.
Tell me what you sell and how you run ads now. I'll tell you what I'd test first.