People adding to cart, then leaving without paying?
Same shop, before and after.
Often the store is slower and harder to find than it should be. I improve existing ecommerce stores, mainly Shopify: faster pages on a phone, better performance, and product pages Google can read and rank.
The checkout
Most online shops leak at every step.
Product pages nobody finds on Google. Pages that take an age to load on a phone. A delivery cost nobody saw until the checkout. An account to create before anyone can pay. Each one is a reason to close the tab, and most shops have more than one.
Where they leave
Ecommerce stores are won or lost on the product page.
Most shops get rebuilt because the checkout is blamed, and most of the loss happened before it. A product page nobody found. A page that took an age on a phone. A delivery cost held back until the last step. Rebuilding the whole store when it leaked at the first three steps is why a redesign so often changes nothing.
The cart is not where you lost them.
So I work on the store you already have, mainly Shopify, and spend the effort on the parts that leak: how fast the pages load on a phone, whether Google can find them, and how few steps stand between the cart and paying.
Want abandoned cart reminders, or other automations, on top? I can wire that in too.
What I build
Your store, made faster and easier to find.
I work on the store you already have, mainly Shopify, rather than starting again. I measure what is slowing it down on a phone and fix it, from oversized images to the apps and theme code weighing it down. Then I make the product and category pages easier for Google to read and rank, and check the path from product page to paying for anything in the way.
- Live speed on a phone measured before and after
- Images, apps and theme code that slow the store down, dealt with
- Product and category pages written for search, not copied from the supplier
- Structured product data so Google can read price and availability
- Titles, descriptions and redirects tidied without losing what already ranks
- The path from product page to paying checked on a phone
How it works
Four steps. Measure first.
01
I measure the store
Live speed on a phone, how the pages are set up for search, and the path from product page to paying. That tells me what to fix first.
02
I pull the search data
Before I change anything, I pull live search data so I know exactly what your customers are typing into Google.
03
I make the fixes
Speed first, then the product and category pages, in the store you already have.
04
I check it live
Speed and search checked again on the live store, so you can see what changed.
Asked before you did.
Often built alongside
Asked before you did.
Mainly Shopify. I improve the store you already have rather than starting again, because payments, stock and shipping are solved problems. My effort goes into speed, performance and the pages Google reads.
Usually not. Most stores need a set of specific fixes, not a rebuild. I measure yours first and tell you honestly which it is.
Common reasons are oversized images, apps that load on every page, and theme code that has built up over time. I measure the live store on a phone to find which it is, and fix those first.
Not as part of the work. The work takes away the reasons people leave in the first place: slow pages, pages nobody finds and anything in the way of paying. Want abandoned cart reminders, or other automations, on top? I can wire that in too.
Product pages get the structured data Google reads for price and availability, and the copy is written for the searches people actually make. Google decides what it shows, and this gives it what it needs.
If you sell to trade as well as retail, I can build a trade portal alongside your shop, with its own pricing and ordering. I built the trade portal for SENA Rituals, where venues apply for a trade account and order online.
It depends on the size of the store and what the measurement finds. I scope it properly and give you a fixed figure before any work starts.
What you get back
You stop wondering why the carts go cold, because the store is quick on a phone and easier to find.
What do you sell?
Send me the address of your store. I will tell you what is slowing it down, what is holding it back on Google, and what I would fix first.