Why do competitors show on Google Maps and you don’t?
Found is not the same as called.
Often because their profile is more complete, better matched to the search and better reviewed. Google Business Profile optimisation fixes the part you control: the right categories, services and areas, real photos, and your review link ready to send after every job.
What they see
Half-filled profiles get passed over.
Most business profiles were set up once, in a hurry, and never touched again. The wrong primary category, no services listed, a service area that does not match where you work, one old photo and a handful of old reviews. Google says businesses with complete and accurate information are more likely to show in local results. And the customers who do find a thin profile go back to the map and call someone else.
What Google says
Google weighs three things. You can work on two.
Google's own guidance puts local results down mainly to three things: relevance, distance and prominence. Relevance is how well your profile matches the search. Distance is how far you are from the person searching. Prominence is how well known you are, and your reviews are part of it.
Distance is the one I cannot move.
Nobody can pay Google for a better place on the map, and nobody honest can promise you one. What I can do is the rest: a Google Business Profile that is complete, accurate and matched to the searches you want, with your review link ready to send after every job and every review answered. Google says that is what makes a profile more likely to show.
Want review requests sent automatically after every job? I can wire that in too.
What I build
A Google Business Profile, filled in properly.
I go through the profile field by field. Categories chosen for the searches you want. Services, areas and hours that match the work you do. Name, address and phone written exactly as they are on your website, so nothing contradicts. Real photos of your jobs. And your own review link, ready to send when a job is finished, because Google says more reviews and positive ratings can help.
- Primary and secondary categories chosen for the searches you want
- Services, service area, hours and business details completed properly
- Name, address and phone matched exactly to your website
- Real photos of your work, not stock images
- Linked to your website, with your review link ready to send after every job
- Ongoing monthly management, if you want it
How it works
Four steps. Field by field.
01
I audit the profile
Every field, every category, every photo, and how it compares with the profiles showing above you.
02
I fix the foundations
Categories, services, areas, hours and details corrected, and matched word for word to your website.
03
I add the proof
Real photos of real work, and your review link set up so asking for a review takes seconds at the end of a job.
04
I manage it monthly
Ongoing monthly management: new photos, updates and replies to reviews, because a profile left alone goes stale.
Asked before you did.
Often built alongside
Asked before you did.
The listing that shows on Google Maps and in the map results when someone searches for a service near them. It is often the first thing a local customer sees, before your website.
Common reasons are the wrong primary category, missing services, a service area that does not match the search, details that differ from your website, and too few reviews. Distance matters too: Google weighs how far you are from the person searching, and nobody can change that part. The audit finds which it is.
No one can promise that. Google says there is no way to request or pay for a better local ranking. What I can do is make your profile complete, accurate and well matched to the searches you want, which is the part Google says helps, and show you what changed.
Yes. Businesses that go to the customer can hide their address and set a service area instead. That is set up properly as part of the work.
The fixes are made in the first weeks. What they do for where you show takes longer, and reviews build over months. I will not promise a ranking, because nobody honestly can, but I will show you what changed.
Yes. I offer ongoing monthly management: new photos, updates and replies to reviews, so the profile stays current instead of going stale.
Yes, as a manager. You stay the owner, and you can remove my access at any time.
Yes. Your profile links to it, and a customer who taps through needs a site that answers them. Google also draws on what it knows about a business from across the web, so a website that says exactly what the profile says, with a page for each service and area, supports the profile instead of contradicting it.
What you get back
You stop wondering why the business down the road gets the Maps calls. Your profile is as complete as theirs.
Who shows up when you search your own service?
Search it on your phone, in your area. Send me what you see and I will tell you honestly what your profile is missing.